Sebastian Shaw
Sebastian Shaw (Seb) is the head of strategic development 3Di for enterprise offerings at Adobe and has spent nearly 20 years at Adobe in a customer and partner-facing capacity, developing creative strategy, partnerships and most recently, incubating new business initiatives. He joined Adobe in the infancy of InDesign when Print was the dominant form of creative expression. Since then, he has witnessed and been involved in the emergence of the web, mobile, cloud and AI as technologies that transform the way Adobe’s customers communicate through design. Most recently he has spearheaded strategic development for Adobe’s 3D & AR Business Unit, forging relationships and partnerships with industry-leading creative organizations that are embracing 3D and Immersive Technology as a new design discipline. Prior to his current role, Seb studied Communications and Media at the University of Washington and Liverpool University. This was after a decade spent traveling the world performing as a professional juggler in non-animal circuses, cabaret and street theater companies. Seb has a passion for design and the power of creative thinking to solve seemingly impenetrable problems. He lives in Seattle with his family, collects advertising memorabilia and tries to make time to chase his dog around the park.

How to get great visual content
Decision-makers and content creators have always been focused on making high-quality creative that doesn’t require endless time, massive resources, and overdrawn budgets. Enter the virtual studio.
12-15-2022

Yamamoto brings 3D in-house with Adobe Substance 3D Stager
Yamamoto is a full-service creative agency that reinvents, elevates, and amplifies brands. When Yamamoto first started receiving requests for 3D artwork, the company turned to external agencies for support. Now, they’re doing it for themselves with Adobe Substance.
12-13-2022

Designing a concept store with Adobe Substance 3D
Daniel Margunato breaks down the process for designing a concept fashion retail store in Adobe Substance 3D, using ready-to-use model and texture assets.
02-01-2022

How innovative uses of 3D are transforming entire industries
From marketing campaigns to immersive ecommerce, 3D design is being used in new and innovative ways - and the medium is more accessible than ever.
01-14-2022

3D product visualization: The key to winning the content race
Demand for visual content is exploding, diversifying, & getting more urgent. Learn how INDG is leveraging 3D design to transform product development.
11-24-2021

Creative Disruption: Fashioning the future with 3D Design
Image source: (Left) Adobe Stock / 35757995 (Right) Virtual sample created in Adobe Substance by Maggie Mattioni.
04-01-2021

Solving the single-use packaging problem with durable design
Loop is inspiring brands and consumers to choose reusable packaging, requiring a global transformation to solve our single use packaging problem.
02-10-2021

3D & AR watchlist: 8 fan favorites from Adobe MAX 2020
Adobe MAX 2020 established 3D as a mainstream design discipline for creative professionals. From practical how-to sessions and labs with 3D experts, to thought leadership discussions with industry leaders, 3D innovation and its impact on established design disciplines represented a step forward in the democratization of 3D.
12-01-2020

Substance by Adobe Helps Keep INDG’s Product Visualization Business in the Pink
To recreate the subtle details of the fabrics used by luxury clothing firm Pink Shirtmaker in 3D, visualization agency INDG relies on Adobe’s powerful suite of material-authoring tools.
07-16-2020

Cheers to the World’s Best Packaging
The Dieline Awards, known as a benchmark of impeccably designed consumer packaged goods, is one of the largest packaging design competitions in the world. With ...
05-29-2020

#HelpByDesign: Using Design for Community, Inspiration and Healing in Times of Crisis
Art and design have played a critical role in times of crisis throughout history. Whether its ACT UP’s famous “Silence=Death” campaign designed during the AIDS ...
05-05-2020

The Story Behind Taco Bell’s In-House Creative Agency
When most people think Taco Bell, they think of one of the most popular quick service Mexican-inspired restaurants in the world – as well as ...
11-21-2019