Stefan Offerman
Senior Director, Communications at Adobe
Digial economy and money.

news

The digital economy is driving new expectations and opportunities

New Adobe research on the Future of Digital Experiences highlights consumer and marketer views on the Digital Economy and customer experiences, both in currently uncertain economic times and over the next two years. New shopping formats/channels are becoming increasingly popular with younger generations, advancing the economy's shift from analog to digital.

03-21-2023

AI, Machine learning, Hands of robot and human touching on big data network connection.

news

Generative AI will play a starring role in customer experiences

New Adobe research explores marketer and customer perspectives on the current and impending use of generative AI technologies in consumer experience development.

03-21-2023

Humanoid AI robot working in an art studio painting a picture.

news

Creative pros see generative AI as part of their future

The latest Adobe research spotlights Creative Professionals' views on generative AI technology, at a moment when accelerating the creative process can facilitate experience-led growth.

03-21-2023