Todd Wasserman
Contributing Writer, CMO by Adobe
Consumers Care More About Experience Than Price
What’s at the root of a company’s relationship with its customers? A recent Merkle report examined this question and concluded that customers are looking for ...
06-11-2019
Brands Experiential 2018
Coca-Cola feted the 2018 World Cup with an augmented reality (AR) experience outside of Zurich’s main train station. The station featured a giant screen that ...
11-23-2018
7 Memorable Brand Campaigns In 2018
In an age when consumers can binge-watch ad-free programming and block most ads on their screens, breaking through with a campaign is a real brand ...
11-18-2018
6 Retailers That Went Experiential In 2018
Retailers realize they have to compete for every shopper. While many continue to spend huge sums on TV campaigns, experiential marketing adds a buzz factor ...
10-20-2018
TV Advertising Isn’t Dead—It’s Evolving
The back-to-school season this year was also the back-to-TV season for department stores. The top brands in the category spent $247.8 million from July 1 ...
09-11-2018
7 Content Consumption Trends That All Digital Leaders Need To Understand
From Facebook Messenger to smart TVs to voice platforms such as Amazon’s Alexa, digital technology has created many choices for how people find, consume, and ...
08-05-2018
Rethinking Brand Building In The Era Of Voice
Last year, some 35.6 million people were using voice-based assistants at least once a month. And by 2022, a majority—55%—of all U.S. households will have ...
07-13-2018
5G to shape the future of mobile
Imagine it’s 2022, and you’re doing your weekly food shopping at the local supermarket. To save time, you hold up your phone, which highlights all ...
04-13-2018
Instagram Stories
Michelob Ultra’s Instagram stream is a cascade of beauty shots of sweating bottles and bubbly pilsners interspersed with some videos featuring spokesman Chris Pratt—material tied ...
04-11-2018
7 Ways Brands Are Adapting Their Stories To Instagram
This article is part of CMO.com’s March/April series about emerging technology. Click here for more.
04-02-2018
4 Emerging Technologies Jump In The Driver’s Seat
This article is part of CMO.com’s March/April series about emerging technology. Click here for more.
02-20-2018
9 Ad Innovations That Scored During Super Bowl LII
Ratings for last night’s Super Bowl dipped 3%. That makes it the lowest-rated Super Bowl in eight years but also likely the highest-rated TV event ...
01-20-2018
