Vijayanta Gupta

Head of Product & Industry Marketing and Industry, Adobe Systems Europe

Succeeding in the world of digital retail — Three lessons from Boden

Digital Transformation

Succeeding in the world of digital retail — Three lessons from Boden

It must be dif­fi­cult for retail­ers not to take the ostrich’s approach and block out the con­stant doom and gloom head­lines about their industry.

08-31-2018

AI won’t kill creativity. Here’s why

Creativity

AI won’t kill creativity. Here’s why

We tend to get roman­tic about cre­ativ­i­ty. Every time a new tech­nol­o­gy comes along with the aim of mak­ing cre­ative work eas­i­er (think the print­ing ...

07-20-2018

UK ecommerce sales top £14bn in both Q1 and Q2 2018, up 10% year-on-year

Digital Transformation

UK ecommerce sales top £14bn in both Q1 and Q2 2018, up 10% year-on-year

The sum­mer sport­ing sea­son, a heat­wave and even the roy­al wed­ding have giv­en us plen­ty of rea­sons (or excus­es) to open our wal­lets these past ...

07-19-2018

Four Ways to Future-Proof Your Retail Business

Digital Transformation

Four Ways to Future-Proof Your Retail Business

The retail high street is suf­fer­ing one of its tough­est years ever. In the UK alone, almost 6,000 shops, trav­el agen­cies and estate agents shut ...

06-26-2018

Customer Experience That’ll Bring the House Down: Lessons from the Sydney Opera House

Digital Transformation

Customer Experience That’ll Bring the House Down: Lessons from the Sydney Opera House

Maybe it’s just me, but don’t you think it’s a tad unfair that at the end of an opera per­for­mance it’s only the cast that ...

05-01-2018

Leveraging VR for a Cutting-Edge Online Experience

Digital Transformation

Leveraging VR for a Cutting-Edge Online Experience

Last Decem­ber I tried to buy a new sofa. I say tried, because as I write this in April, I am no clos­er to set­tling ...

04-16-2018

Four Tectonic Technology Shifts Every Executive Should Know

Digital Transformation

Four Tectonic Technology Shifts Every Executive Should Know

“Whoso­ev­er desires con­stant suc­cess must change his con­duct with the times.”

01-23-2018

Five Resolutions for Digital Transformation Executives

Digital Transformation

Five Resolutions for Digital Transformation Executives

Trans­form­ing your enter­prise into an expe­ri­ence business—where dig­i­tal and phys­i­cal inter­ac­tions with your brand merge into a sin­gu­lar, flu­id stream of engagements—requires adopt­ing a cus­tomer-cen­tric ...

01-09-2018

5 Ways Retailers Can Transform The Shopping Experience

CMO by Adobe

5 Ways Retailers Can Transform The Shopping Experience

Shopping experiences continue to evolve, sometimes very rapidly. In the wake of repeated retail store closings and industry-changing acquisitions, such as Amazon buying Whole Foods, ...

07-22-2017

Five Ways Retailers Can Succeed in the New World of Shopping

Digital Transformation

Five Ways Retailers Can Succeed in the New World of Shopping

In the wake of repeat­ed retail store clos­ings and indus­try-chang­ing acqui­si­tions, such as Ama­zon buy­ing Whole Foods, retail­ers must meet the chal­lenge of the new ...

06-29-2017

Where do Chatbots Fit for Retailers?

Digital Transformation

Where do Chatbots Fit for Retailers?

Over the last few years, chat­bots have start­ed to make their pres­ence felt through­out the dig­i­tal mar­ket­ing ecosys­tem. The retail indus­try has been as excit­ed ...

05-22-2017

Providing End-to-End Customer Experience in Retail

Digital Transformation

Providing End-to-End Customer Experience in Retail

There’s wide­spread belief across the retail indus­try that “cus­tomer expe­ri­ence is the new brand,” and with this comes an abun­dance of excit­ing oppor­tu­ni­ties for today’s ...

04-07-2017

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