Vijayanta Gupta
Head of Product & Industry Marketing and Industry, Adobe Systems Europe

Succeeding in the world of digital retail — Three lessons from Boden
It must be difficult for retailers not to take the ostrich’s approach and block out the constant doom and gloom headlines about their industry.
08-31-2018

AI won’t kill creativity. Here’s why
We tend to get romantic about creativity. Every time a new technology comes along with the aim of making creative work easier (think the printing ...
07-20-2018

UK ecommerce sales top £14bn in both Q1 and Q2 2018, up 10% year-on-year
The summer sporting season, a heatwave and even the royal wedding have given us plenty of reasons (or excuses) to open our wallets these past ...
07-19-2018

Four Ways to Future-Proof Your Retail Business
The retail high street is suffering one of its toughest years ever. In the UK alone, almost 6,000 shops, travel agencies and estate agents shut ...
06-26-2018

Customer Experience That’ll Bring the House Down: Lessons from the Sydney Opera House
Maybe it’s just me, but don’t you think it’s a tad unfair that at the end of an opera performance it’s only the cast that ...
05-01-2018

Leveraging VR for a Cutting-Edge Online Experience
Last December I tried to buy a new sofa. I say tried, because as I write this in April, I am no closer to settling ...
04-16-2018

Four Tectonic Technology Shifts Every Executive Should Know
“Whosoever desires constant success must change his conduct with the times.”
01-23-2018

Five Resolutions for Digital Transformation Executives
Transforming your enterprise into an experience business—where digital and physical interactions with your brand merge into a singular, fluid stream of engagements—requires adopting a customer-centric ...
01-09-2018

5 Ways Retailers Can Transform The Shopping Experience
Shopping experiences continue to evolve, sometimes very rapidly. In the wake of repeated retail store closings and industry-changing acquisitions, such as Amazon buying Whole Foods, ...
07-22-2017

Five Ways Retailers Can Succeed in the New World of Shopping
In the wake of repeated retail store closings and industry-changing acquisitions, such as Amazon buying Whole Foods, retailers must meet the challenge of the new ...
06-29-2017

Where do Chatbots Fit for Retailers?
Over the last few years, chatbots have started to make their presence felt throughout the digital marketing ecosystem. The retail industry has been as excited ...
05-22-2017

Providing End-to-End Customer Experience in Retail
There’s widespread belief across the retail industry that “customer experience is the new brand,” and with this comes an abundance of exciting opportunities for today’s ...
04-07-2017