Adobe Museum of Digital Media Raises the Curtain on John Maeda: Atoms + Bits = the neue Craft (ABC)

When we launched the Adobe Museum of Digital Media (AMDM) last October, we aspired to create the world’s premiere showcase for digital art and media. The unique dynamic between digital and traditional creativity serves as the focal point of the newest AMDM exhibit which we’re excited to unveil this week.

John Maeda: Atoms + Bits = the neue Craft (ABC) is the AMDM’s second featured exhibit. It’s an interactive lecture led by world-renowned designer and Rhode Island School of Design (RISD) president John Maeda. In the exhibition, Maeda discusses how today’s designers are connecting the worlds of digital creativity and analog (or handcrafted) creativity. The digitally-rich exhibit also features scenes from RISD design studios – including its textile, glass blowing and print press workshops. According to Maeda, the creative experiences that take place these environments – and the traditional tools designers use to create them – have a direct influence on the tools used and experiences enabled by the digital artists and designers of today.

This relationship between experience and design and the lessons the traditional art world offer the digital design world are something we’re keenly aware of at Adobe. And it’s one of the many reasons we’re tremendously proud to welcome this new exhibit to the museum.

John Maeda: Atoms + Bits = the neue Craft (ABC) will be showing through the end of 2011. It’s accessible online, anytime, and around the world at Please stop by, enjoy the new exhibit and let us know what you think.