Mobile Solution Series: Advanced Mobile Traffic Analysis [Advanced Solutions]

Update: As of SiteCatalyst v15.2 Device Type is available by default. You will no longer need this solution for that report. You can still use the data available for other custom solutions.

It is not often that I get very excited about a new solution, mainly because most of the advanced solutions we create only affect a small number of clients. However, every once in a while we develop a new solution that every company can gain value from.

Advanced Mobile Traffic Analysis

The Advanced Mobile Traffic Analysis solution sets traffic variables (props) and/or conversion variables (evars) with mobile device information. For example, with this solution we can set the device type (Phone, Tablet or e-Reader) into an evar and prop which will allow you to break device type down by other variables in your reporting.

Above report is an example report of Mobile Device Type

Data points available

There are a huge number of data points we have available in the solution. Here is a list of a few that are most useful:
· Is it a Tablet, E-Reader, Mobile Phone or Gaming Console
· Device Model
· Device Vendor
· Display width / height
· OS
· It is a touch screen
· Cookie Support

What you can do with this information

There are almost an unlimited number of combinations reports that you can create with these additional data points. Here are a couple of examples:
Page broken down by device type:

Time on site by device type:

Next Steps:

If you are interested in learning more about this solution or interested in getting started in the purchase process then you can contact your account manager or use the solutions portal to request more information. After you request more information we will contact you in a few days.

As always, post your comments or e-mail me at Pearce (at) adobe.com. It is your comments and e-mails that keep me posting and give me ideas for future posts.