Here’s what each of these parameters mean:
- The “v1” and “v2” parameters represent eVars 1 & 2, which in this example are used to store the title and ID of the press release. In fact, any eVar can be used, however it should be noted that light server calls can only track eVars, not props. If it’s necessary to use props, use “c1” and “c2” instead.
Once the image request is embedded in your press release, Adobe Engineering Services can create a VISTA rule to populate a 4th variable with the domain where the press releases were found, which can give you an idea of which sites were most successful for your press release.