Neil Morgan on the Changing Nature of Marketing

Our own Neil Mor­gan (@Neil_Morgan_UK) talks to The Guardian Media Net­work about the chang­ing nature of mar­ket­ing and why opti­mi­sa­tion and per­son­al­i­sa­tion are key:

You can hear more from Neil at the Chang­ing Media Sum­mit on 21 & 22 March 2013 in London.