Adobe is named the leader in web content management for digital customer experience – Forrester Wave

On 8 April, For­rester Research, Inc. pub­lished their lat­est report on Web Con­tent Man­age­ment (WCM) and ranked Adobe as the leader.

The report, The For­rester Wave™: Web Con­tent Man­age­ment for Dig­i­tal Cus­tomer Expe­ri­ence, Q2 2013 placed Adobe as the only solu­tion in the lead­ers cat­e­go­ry based on our scores in cur­rent offer­ing, strat­e­gy and mar­ket presence.

https://blogsimages.adobe.com/digitaleurope/files/2013/04/forresterWaveReportChart.png

Adobe was among the select com­pa­nies that For­rester invit­ed to par­tic­i­pate in its April 8, 2013 For­rester Wave report Web Con­tent Man­age­ment For Dig­i­tal Cus­tomer Expe­ri­ence, Q2 2013. In this eval­u­a­tion, Adobe was cit­ed as a leader in WCM.

“Adobe pro­vides a sol­id set of tools to enable busi­ness users to man­age expe­ri­ences,” the report states.

Man­ag­ing web­sites doesn’t have to be a strug­gle, but dig­i­tal mar­keters need more than a few tools to get the job done. For­rester found Adobe solu­tions to have the most intu­itive UI of the group.

Adobe inte­grates WCM with dig­i­tal asset man­age­ment, social com­mu­ni­ties, ana­lyt­ics, con­tent tar­get­ing and even opti­mi­sa­tion offerings.

“Adobe has made progress inte­grat­ing the CQ5 WCM prod­uct with its oth­er prod­ucts, par­tic­u­lar­ly ana­lyt­ics, test­ing, and opti­mi­sa­tion,” the report says. “The strength of Adobe’s plat­form and the company’s resources make it the ven­dor to beat in the DX space.”

The report also includes a look at the lat­est trends in the WCM mar­ket, as well as the role of WCM in defin­ing the dig­i­tal expe­ri­ences pre­sent­ed to customers.

It’s worth a read, and you can get a free copy of the report right here.