Be prepared: make the most of your Adobe Summit experience
Not long to go till Adobe Summit hits London on 24–25 April! Are you ready to talk the talk and walk the walk? BS detectors will be out in full force so here are some tips to make sure you’re in the know at Summit.
Marketing can be BS
The old way of marketing isn’t right for the digital landscape; you can’t send out the same message in a variety of channels and expect engagement. So it’s out with the old and in with the new. When it’s done right and targeted properly, marketing is not BS. Find out what the customer really wants — then you can start solving real problems. Check out the Marketing Innovations track to upgrade your insights and strategies.
You don’t need buzzwords to impress
Don’t worry about what others are saying; show off your expertise with real examples and insights, not fluff.
Be better, faster and more insightful
Big data doesn’t have to be a drag. At Summit, learn how big brands are using tools to glean insights, faster than ever. Real-time analytics means real-time change and results. Attend sessions in the Digital Analytics track to learn how to put those numbers to work.
We’ll have lots of sessions to bust myths such as ‘social media is worthless’ and other marketing lore. Learn how Adobe Marketing Cloud can help bust your own myths with our preconference training on 22–23 April 2013.
We’ll be working hard to bring you the latest information from Summit via our social media channels. Be sure to follow @AdobeSummit / #AdobeSummit for real-time information and check out our Summit social media resources.
Once you’re at Summit, be sure to talk to exhibitors, presenters and other attendees to get the most out of your experience. And don’t forget to stop by the Adobe Marketing Cloud booth to see our tools in action and speak to the team.
See you at Summit!