New mobile app reports deliver insight on app engagement

2013 Trend: Investment in Mobile Apps

According to a survey of marketing managers by Gartner, investments in mobile apps and tablet apps are among the top priorities for digital marketers in 2013. Across all business verticals, mobile apps are a key element of a customer loyalty and retention strategy that enables consumers to connect with businesses anytime and anyplace.

Business Need:

Given the increased investment in mobile apps, existing customers of Adobe Analytics have requested enhanced support for mobile app analytics across all leading platforms (Apple iOS, Android, and Windows).


With the April release of Adobe Analytics, customers now receive the following capabilities:


How to Access:

Future Updates:

In an upcoming release, we plan to provide a new set of Appstore data reports that include metrics such as downloads, revenue, and ranking for your app across all major appstores.