Marketing: Fine Art or Blunt Object?

Marketing, at times, can be a blunt object. It can be in your face, intrusive and repetitive. But as more marketing has gone digital, marketers have access to data and insights that allow us to understand our customers better. This brings an opportunity to learn more about our audience and deliver more personalized customer experiences that are better tailored and better timed.

Last week, I had the opportunity to discuss the challenges and opportunities for customer insights and analytics with fellow CMOs John Boris of Shutterfly, and Heidi Melin of Plex Systems, at a Churchill Club talk here in Silicon Valley. A few key takeaways:

The impact on brands is huge when marketing is personalized for the consumer and online experiences are rewarding, and I believe it makes all the difference. A replay of last week’s talk is below – or you can view it here. Take a look and let us know what you think.