Neolane Officially Joins Adobe

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Neolane is now part of the Adobe family! Only a few weeks after we announced plans to acquire Neolane, I’m happy to say the deal is closed. Neolane brings Adobe a best-in-class platform for sophisticated automation and execution of marketing campaigns across web, email, social, mobile, call center, direct mail, point of sale (POS), and other emerging channels.

Just as important as its leading technology, Neolane brings an amazing team to our employee base. Everyone I have met at Neolane shares a passion for helping customers, tackling tough problems, and questioning the industry status quo. I want to welcome Neolane employees, customers and partners to the Adobe family. I’m excited to see the great things our teams will do together.

Moving forward, Neolane will become the sixth solution in the Adobe Marketing Cloud, complementing our existing solutions including Analytics, Target, Social, Experience Manager, and Media Optimizer offerings. Additionally, the Neolane technology will make significant contributions to our core Marketing Cloud technology and therefore will become an integrated part of all the other solutions. We believe this creates the most powerful Marketing Cloud in the industry for delivering rich, personalized experiences to consumers across channels and devices, and giving a unified view of the customer to marketers.

I recently posted my thoughts on what the combination of Adobe and Neolane will mean for customers and the industry, and our customers have weighed in since to add to this sentiment. Here are a few of my favorite thoughts from our customers and partners:

-Chantal Berthiaume, Director, Marketing Analytics, Air Canada

“As a new customer of Neolane and a user of Adobe solutions, we are excited about the possibilities that these two leaders in digital marketing technology bring to the table. The combination of these two teams and the integration of their market leading platforms is a promising proposition for organizations like ours that are looking to drive business impact through marketing expertise.”

-Sasha Norkin, Vice President, Global Marketing, NOOK Media/Barnes & Noble

“We congratulate Adobe and Neolane on the news of this acquisition. With the combined power of Adobe and Neolane’s capabilities, we are not only excited that the two companies are joining forces but look forward to all that their future integration can bring to the table for our business.”

-David Jenkins, SVP Marketing Operations, KBM Group

“KBM Group has strong relationships with both Adobe and Neolane. We have a very high opinion of their toolsets, capabilities, and overall market presence and believe there is considerable synergy between them. We look forward to the promise of their combined solutions.”

Every time we complete an acquisition, the Digital Marketing team at Adobe is reminded of our start-up roots. We are proud of what we have accomplished in the last three years and are excited to share our progress as we continue making our vision a reality.

(Twitter, Facebook, my blog, Neolane’s Suresh Vittal’s blog.)