[Infographic] Optimising Paid Media

Our lat­est Quar­ter­ly Dig­i­tal Intel­li­gence Brief­ing, in asso­ci­a­tion with Econ­sul­tan­cy, focus­es on media optim­si­a­tion and how com­pa­nies can ensure the most effec­tive use of their bud­gets to meet busi­ness goals.

We found that only a fifth of com­pa­nies are car­ry­ing out effec­tive media buy­ing and that 22% admit to hav­ing no opti­mi­sa­tion at all!

Check out some of the oth­er key find­ings in our info­graph­ic below, along with tips to make the most of your media bud­get. You can also down­load the full report here.