Info-Tech Research Group says Adobe Social is a “trend setter”
There are plenty of options available when it comes to social media management platforms, but only one has been called a “trend setter”. Adobe Social was recently reviewed in the latest report from Info-Tech Research Group, Vendor Landscape Plus: Social Media Management Platforms (SMMP), and named the Value Award winner.
“Adobe Social has emerged as a force to be reckoned with in this year’s vendor landscape,” says the report when highlighting the champions of the field.
So what makes Adobe Social a force to be reckoned with? Its powerful engagement and analytics capabilities gives it the edge, not to mention its strong integration within Adobe Marketing Cloud, providing marketers with a well-rounded understanding of their digital marketing.
Every marketer wants to know if social media is working for them and their organisation, but according to our latest report, less than half know how to actually measure their success.
Within Adobe Social you can publish, moderate and listen to your social channels, as well as creating reports that help you see how your content is performing. You can also publish ads and build apps to customise your fans’ experiences on Facebook. The responsive interface means you can work on the go on via your mobile devices too.