Lavacon13 Thought Leaders 3) Multimedia’s expanding role and 2 things you need to know

We brought out the camera crew again for Lavacon 2013 held a few weeks ago in Portland, Oregon. We interviewed over 20 thought leaders, and captured some highly original insights, suggestions and mini-case histories. In this third session we touch on yet another wide range of topics ranging from multimedia in tech doc to 2 things every tech comm org should know.

Read on and view these mini-videos to see what our first collection of thought leaders have to say.

Brenda Huettner: Expanding role of multimedia in Tech Doc

Brenda Huettner shares exciting developments in how graphics, especially video, are replacing traditional text-oriented training steps. Huettner observes that many “static” screen grabs are being replaced by intelligent software simulations, like the ones that she creates with Adobe Captivate. The lines between video production and traditional “tech doc” continue to blur.

Val Swisher: 2 Things Every Tech Comm Org Needs to Know

Val Swisher of Content Rules how radically things have changed in the techcomm space over the past 10 years. She also highlights 2 critical things that every Tech Comm organization needs to know: strategy and the right tools.

Mark Baker: Every Page is Page One

Author Mark Baker discusses the “tool-independent” approach to topic-based authoring that he covers in his book, “Every Page Is Page One.” Baker maintains that even if you are authoring content you think is destined for print, it will eventually be consumed either on the web or via mobile devices. Users can use search to “start” consuming your content at nearly any point.