Amber Atherton Speaking At Adobe Summit EMEA
With only a few weeks till Adobe Summit, we’ve been catching up with our speakers to find out what makes them tick, who inspires them, and what they’ll cover when they take to the stage in London on May 14–15.
Can you tell us a bit more about how you started My Flash Trash (MFT)?
After various dabbles in ecommerce, fashion and gaming ventures throughout childhood, I set up MFT from my dorm at school. As one of the first UK fashion blogs to have a shopping cart function, we quickly gained a following that catalysed us into a marketplace for the world’s coolest jewellery designers.
Can you give us a little teaser into what you will be exploring in your Summit talk?
I’ll be giving an insight into how some of my ideas transformed into businesses, from the age of 16, and how you can unlock creativity and solve problems with a few curious case studies. Mainly, I want to motivate the whole audience so when they leave my talk they are ready to be a total boss.
**What is your favourite thing about being an entrepreneur?
**The ability to direct my own schedule. For me, time is the most valuable asset and having the freedom to control how I spend it is one of my favourite things about being an entrepreneur.
**What campaigns have inspired you the most recently?
**Strangely, mainly men’s deodorant campaigns. What Old Spice did in the USA was amazing and Lynx’s most recent ‘make peace’ campaign was so virally epic.
**If you were given complete freedom, both creatively and financially, what would you do next?
**I’m passionate about creating a greater synergy in education between academia and entrepreneurship. There is a massive lack of practical business and career defining experience in school curriculum. So I want to work on changing that in some way next.