Digital Advertising at Adobe Summit: Social Media

Social media is on the ascen­dan­cy, but mar­keters are still strug­gling to under­stand the val­ue and the role that the chan­nel plays in their wider efforts. Social adver­tis­ing is also becom­ing more impor­tant, as social net­works start to lean towards paid ampli­fi­ca­tion of con­tent, and away from organ­ic reach.

Is social a viable chan­nel for direct response adver­tis­ing? “Gen­er­at­ing pos­i­tive rev­enue results through social adver­tis­ing” host­ed by Adobe’s Mile­na Kraste­va will take a hard look at the oppor­tu­ni­ties avail­able through social adver­tis­ing. Mile­na man­ages prod­uct devel­op­ment for the social ads part of the Adobe Media Opti­miz­er solu­tion, and pos­sess­es a detailed knowl­edge of social ad pro­grammes. Join­ing her to high­light the lat­est devel­op­ments from the world’s largest social net­work, is Facebook’s Ed Couchman.
Gen­er­at­ing pos­i­tive rev­enue results through social adver­tis­ing, 11:30am, Wednes­day, 14th May

Face­book Graph Search and Google Plus are two exam­ples of how the worlds of search and social are col­lid­ing. Smart mar­keters can under­stand how to take advan­tage of this in “The con­ver­gence of search and social: cross-chan­nel oppor­tu­ni­ties”. I’ll join Marc Blind­er, Direc­tor of Social Mar­ket­ing at Adobe, to show how search and social teams can col­lab­o­rate, and what that means for shared goals, tech­nol­o­gy and organ­i­sa­tion­al structure.
The con­ver­gence of search and social: cross-chan­nel oppor­tu­ni­ties, 1.30pm, Wednes­day, 14th May


John­ny Devitt

The growth of ad prod­ucts and for­mats seems to be accel­er­at­ing across every social net­work. To help fig­ure out which are the ones to pay atten­tion to, attend “The 11 hottest social ad types of 2014”. John­ny Devitt, Betfair’s Head of Mar­ket­ing Plat­forms & Data, aid­ed by Rus­sell Smith, Senior Account Man­ag­er, Adobe, will step through the best per­form­ing ad types and how to make the most of them.
The 11 hottest social ad types of 2014, 11:20am, Thurs­day, 15th May