Getting Started with DTM: Activating Google’s Universal Analytics

This is part 3 of a multipart series on getting started with Adobe’s Dynamic Tag Management solution. If you missed the beginning of the series, you can get caught up here.

Today, we will cover the activation of Google’s Universal Analytics. Yes, that is correct. DTM is an open architected system that is capable of running any marketing technology or script that is in the market today, and any that will be coming out in the future as well. Here’s a list of just some of the technologies that work with DTM.


In the this series, we have already covered creating and activating your DTM account, so everything should already be setup for us to turn on Google Universal Analytics.

Step 1: Login to your DTM account and select the property that you’d like to activate Google Universal Analytics in.

Step 2: Select the “Add A Tool” button:

Once you’ve selected the “Add a Tool” button, you will be presented with a modal to select which of the major tools that you are ready to activate.

Select the “Google Universal Analytics” option and the modal will present you with the options for the ini­tial setup for Google Universal Ana­lyt­ics. You do not have to worry about get­ting this exactly right on the first try because you can always go back and adjust any of these set­tings at any time.

Step 3: There is no step 3.

That’s all there is to activating Google Universal Analytics within DTM. For detailed specifications on all the options and settings that are available to you within the configuration settings, you can refer to the DTM help section here.

Next Steps

In part 4 of this series of Get­ting Started with Dynamic Tag Man­age­ment, we will cover building out data elements and creating your first set of rules. If you can’t want to progress further with DTM, take advantage of all these other resources:

Addi­tional Resources