Entering New Dimensions – Adobe at dmexco 2014

Every Sep­tem­ber, thou­sands of dig­i­tal mar­keters descend upon Cologne to learn from the best and rev­el in the col­lec­tive knowl­edge of all things mar­ket­ing. We are, of course, refer­ring to dmex­co. This year our very own Brad Rencher, SVP & Gen­er­al Man­ag­er of Dig­i­tal Mar­ket­ing, will be shar­ing his thoughts on ‘Enter­ing New Dimen­sions’, the theme of Europe’s largest dig­i­tal mar­ket­ing con­fer­ence and expo­si­tion, which takes places Sep­tem­ber 10 & 11 with some 800 exhibitors and over 30,000 vis­i­tors in attendance.

In his keynote, ‘Nerd is the New Black’, Brad will be tak­ing dmex­co on a jour­ney from a nerd’s love of data, through how tech­nol­o­gy has tru­ly changed con­sumer expec­ta­tions giv­ing every­thing a dig­i­tal foot­print and the dis­tress it has caused to the awe­some­ness of the ‘new mar­keter’ — who bridges online/offline worlds across mul­ti­ple chan­nels and depart­ments. This is one keynote you won’t want to miss. We’ll be ready and wait­ing on Sep­tem­ber 10 at 12.10pm in Con­gress Hall.

https://blog.adobe.com/media_906368a3f4e6c4b3cf2aba2a8c655d6ccc77a437.gif

After Brad has got your mar­ket­ing juices flow­ing and ready to tack­le the new dimen­sions of mar­ket­ing, come over to **Hall 7 A‑011 **and say hel­lo to our solu­tion experts who can show the ins and outs of Adobe Mar­ket­ing Cloud.

Whilst you’re explor­ing the event, keep your eyes open for our #future­of­mar­ket­ing pho­to booth. Step inside and tell us where you think the future of mar­ket­ing is head­ing, we’ll take a snap and you’ll be entered in to our com­pe­ti­tion to win a Cre­ative Cloud sub­scrip­tion for a year!

We’ll also be host­ing our inau­gur­al Thought Lead­er­ship Break­fast on the morn­ing of day one. We’ve curat­ed a pan­el of 4 indus­try experts, mod­er­at­ed by John Wat­ton, EMEA Mar­ket­ing Direc­tor, Adobe Mar­ket­ing Cloud, to dis­cuss an up-to-the-minute study on Mar­ket­ing Trans­for­ma­tion. Shar­ing their thoughts on every­thing from col­lab­o­ra­tion and dig­i­tal trans­for­ma­tion to the CMO/CIO divide and cor­po­rate men­tal­i­ty will be: Nicole Dufft, Inde­pen­dent Vice Pres­i­dent, Dig­i­tal Enter­prise at Pierre Audoin Con­sul­tants; Daniel Bar­ni­cle, Vice Pres­i­dent, Con­sumer Engage­ment Plat­forms Prac­tice Lead at Sapi­ent­Ni­tro; Mar­cus Rüb­sam, SVP, Strat­e­gy & Corp Dev hybris, an SAP com­pa­ny; and Sven Krüger, Head of Brand Com­mu­ni­ca­tions at T‑Systems — watch this space for more infor­ma­tion on what they have to say.

If you want to hear Brad Rencher dis­cuss mar­ket­ing trans­for­ma­tion, and say hel­lo to our solu­tions team be sure to get your­self a tick­et (for free). But if you can’t make it, we’ll be live-tweet­ing the event. You can join the con­ver­sa­tion at @adobemktgcloud and #dmex­co!