Digital Trends Breakfast Copenhagen

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At the end of last month I host­ed an Adobe Dig­i­tal Trends Brief­ing for dig­i­tal mar­keters in Copen­hagen. We had a great turnout on the day and many peo­ple stayed to have lunch and net­work after the presentations.

Franck Attia, Adobe’s region­al Head of Sales for Adobe Cam­paign, opened the day by explain­ing how impor­tant it is for us to make con­nec­tions with our cus­tomers in the Nordic region, and gave the audi­ence some insight in to Adobe’s plans for sup­port­ing and grow­ing our cus­tomer base. Andrew War­ren-Payne from Econ­sul­tan­cy trav­elled out with me from the UK and pre­sent­ed to the audi­ence on the results of the last three Quar­ter­ly Dig­i­tal Intel­li­gence Brief­in­gs that we have released in con­junc­tion with them. Andrew talked about the biggest trends for this year, which include Cus­tomer Expe­ri­ence and Mobile and then gave some prac­ti­cal exam­ples of how brands are “cross­ing the gaps” between the cus­tomer and the organ­i­sa­tion and also with­in their own mar­ket­ing depart­ments, as the need for new skills and tech­nolo­gies becomes greater. I then gave a short pre­sen­ta­tion on how some of Adobe’s cus­tomers have already been able to use tech­nol­o­gy to take advan­tage of these trends, and also asked the audi­ence for their per­spec­tives on the oppor­tu­ni­ties ahead. You can see the results of the inter­ac­tive poll in which I asked the audi­ence what they saw as the biggest oppor­tu­ni­ties for 2015 below:

After that we had great pre­sen­ta­tions from Morten Busk at e‑capacity and Jacob Søren­son of wun­der­man on mar­ket­ing attri­bu­tion tech­niques and build­ing and strength­en­ing cus­tomer rela­tion­ships. Final­ly, we end­ed with a pan­el dis­cus­sion includ­ing Thomas Loy­man from e‑capacity and Franck Attia, dis­cussing where to get start­ed with the biggest oppor­tu­ni­ty of the moment — cus­tomer expe­ri­ence — and giv­ing some advice as to how mar­keters could get start­ed with the tech­nol­o­gy and also mak­ing changes to their organ­i­sa­tion­al struc­ture to get the best out of their marketing.

It was a very suc­cess­ful day and a great priv­i­lege to be able to work with our part­ners and spend time with our cus­tomers in Den­mark. If you would like to down­load the slides from the day then you can do so here: DK Break­fast Dig­i­tal Trends Adobe Slides 2014-RELEASE and if you would like to reg­is­ter your inter­est for our next event, please email: mbodolla@adobe.com