We’re honored that Adobe was recognized as a Leader in the report, and received the highest scores in current offering, strategy and market presence. For the report, Forrester evaluated Adobe Experience Manager, a key solution in Adobe Marketing Cloud.
Experience Manager delivers capabilities for Web experience management, mobile app development, digital asset management, dynamic media delivery, mobile forms and documents, and communities across digital channels. The solution provides organizations with modern, unified applications that can be deployed in the cloud or on premise, enabling organizations to deliver engaging digital experiences that build brand loyalty and drive demand. Experience Manager is used by marketing and IT in leading brands worldwide, including Air Canada, Audi, Conde Nast International, Hyatt, Lenovo, National Australia Bank, Panasonic, Philips, Verizon, Wyndham Hotel Group, and more.
Our Loni Stark took a closer look at the report, the growing role of Web content management as the backbone of digital experiences, and Adobe’s offering in this post. We encourage you to take a read, and also to download a complimentary copy of the Forrester report.