Adobe Is Transforming Shoppable Experiences
The best online retail experiences show their latest trends in lookbooks, scenes, or virtual showrooms with links to “shop the look.” But how many times have you attempted to do just that, only to find you then had to search and scroll through numerous products on a page for the ones that caught your eye, click through to multiple product detail pages, and then add products to your cart one by one? What a drag.
As my colleague, Kerry Reilly, mentioned in a recent post from the NRF Big Show, what if you could actually “shop the look”—by simply clicking on product hotspots within the original lifestyle image to quickly view product information and price, then add to your cart without ever leaving the top page?
In this scenario the entire image becomes a shoppable gallery, creating a more engaging and efficient experience for consumers and, for retailers, paving the way to higher average order value and conversion on their most fashion-forward merchandise.
The process to create these shoppable experiences has traditionally been a resource-intensive one where you’d tax developer time and take weeks or months to connect product data to the experience. But now we’re making it drag-and-drop simple for marketers to create, manage, and deliver shoppable media to any device. What’s more, you can leverage and reuse existing images, custom-branded quick-views, and product information to create the interactive and shoppable experiences your customers want.
In this case, a video is probably worth a thousand words, so check out this preview to get a better sense of our new capability in action.
As you can see, Adobe Experience Manager gives marketers better control over the shoppable experience, allowing them to create engaging, personalized, rich-media experiences that increase conversion.