Your Digital Marketing Strategy — Summit EMEA 2015
With marketers becoming increasingly more experienced in digital marketing, we often find ourselves at the epicenter of enterprise transformation—leading the way across our respective organisations to champion customer-centric thinking; to effectively master challenges such as mobile and cross-channel marketing; and to help our colleagues across IT, finance, sales, etc. ensure the customer experience is consistent, continuous, and reflective of our brands.
This is no small challenge! The digital transformation of enterprises is one of the biggest changes to hit the business world in a century, and as the leader in enterprise marketing software, Adobe takes pride in leading the discussion in how to make this transformation a successful reality.
For those playing a key role in their own enterprise transformations, there will be no better venue to learn, network, and be inspired than Adobe’s Summit EMEA(29–30 April)—where close to 4,000 digital marketing minds from across Europe will converge on London’s digital marketing playground for two days of discussions on the latest trends and tools in digital marketing.
Summit goers will hear from visionary speakers such as Kevin Jorgeson, who made the historic first free climb of Yosemite’s 1,000-metre Dawn wall this year—widely considered the hardest climb in the world; Blake Cahill, global head of digital and social marketing for Philips who is helping lead the company’s international rebranding and expansion into new technologies and markets; Patrick Hoffstetter, Renault’s chief digital officer and director of the company’s “Digital Factory”, aimed at accelerating evolution in all things digital; Mark Steel, digital operations director at Argos; and many more luminary speakers such as Andi Gall, CTO of Red Bull Media House, in a track focused entirely on Innovations.
The latest developments and live demos from the Adobe Marketing Cloud will also take the stage, as will Claudia Winkleman—beloved ‘Strictly Come Dancing’ host, radio personality, writer and film critic—who will be hosting our annual “Sneaks” session, during which early peeks at product innovations along our digital marketing roadmap will be shown.
More than 100 in-depth sessions and technical labs across 10 tracks will provide even more hands-on education for Summit attendees. Session tracks include Digital Experience Management—with customer experience emerging as the most exciting opportunity of the year for marketers—this will be one not to miss. And as more companies adopt and place mobile at the centre of their marketing strategies, attendees will also have a new Mobile Development and Marketing track to explore.
In our Community Pavilion, Summit will provide attendees the opportunity to meet more than 30 of the leading digital agencies, system integrators and technology providers to explore the latest trends, ideas and best practices for getting better results in digital marketing.
Finally, it wouldn’t be a proper marketing gathering without a party. We are thrilled to invite BASTILLE to the Summit Celebration—winner of British Breakthrough act at the Brit Awards 2014, who’s debut album Bad Blood has sold 2+ million copies worldwide!
Still not convinced? Check out highlights from Adobe Summit EMEA 2014.