Your Digital Marketing Strategy — Summit EMEA 2015

With mar­keters becom­ing increas­ing­ly more expe­ri­enced in dig­i­tal mar­ket­ing, we often find our­selves at the epi­cen­ter of enter­prise transformation—leading the way across our respec­tive organ­i­sa­tions to cham­pi­on cus­tomer-cen­tric think­ing; to effec­tive­ly mas­ter chal­lenges such as mobile and cross-chan­nel mar­ket­ing; and to help our col­leagues across IT, finance, sales, etc. ensure the cus­tomer expe­ri­ence is con­sis­tent, con­tin­u­ous, and reflec­tive of our brands.

This is no small chal­lenge! The dig­i­tal trans­for­ma­tion of enter­pris­es is one of the biggest changes to hit the busi­ness world in a cen­tu­ry, and as the leader in enter­prise mar­ket­ing soft­ware, Adobe takes pride in lead­ing the dis­cus­sion in how to make this trans­for­ma­tion a suc­cess­ful reality.

For those play­ing a key role in their own enter­prise trans­for­ma­tions, there will be no bet­ter venue to learn, net­work, and be inspired than Adobe’s Sum­mit EMEA(29–30 April)—where close to 4,000 dig­i­tal mar­ket­ing minds from across Europe will con­verge on London’s dig­i­tal mar­ket­ing play­ground for two days of dis­cus­sions on the lat­est trends and tools in dig­i­tal marketing.

Sum­mit goers will hear from vision­ary speak­ers such as Kevin Jorge­son, who made the his­toric first free climb of Yosemite’s 1,000-metre Dawn wall this year—widely con­sid­ered the hard­est climb in the world; Blake Cahill, glob­al head of dig­i­tal and social mar­ket­ing for Philips who is help­ing lead the company’s inter­na­tion­al rebrand­ing and expan­sion into new tech­nolo­gies and mar­kets; Patrick Hoff­stet­ter, Renault’s chief dig­i­tal offi­cer and direc­tor of the company’s “Dig­i­tal Fac­to­ry”, aimed at accel­er­at­ing evo­lu­tion in all things dig­i­tal; Mark Steel, dig­i­tal oper­a­tions direc­tor at Argos; and many more lumi­nary speak­ers such as Andi Gall, CTO of Red Bull Media House, in a track focused entire­ly on Innovations.

The lat­est devel­op­ments and live demos from the Adobe Mar­ket­ing Cloud will also take the stage, as will Clau­dia Winkleman—beloved ‘Strict­ly Come Danc­ing’ host, radio per­son­al­i­ty, writer and film critic—who will be host­ing our annu­al “Sneaks” ses­sion, dur­ing which ear­ly peeks at prod­uct inno­va­tions along our dig­i­tal mar­ket­ing roadmap will be shown.

More than 100 in-depth ses­sions and tech­ni­cal labs across 10 tracks will pro­vide even more hands-on edu­ca­tion for Sum­mit atten­dees. Ses­sion tracks include Dig­i­tal Expe­ri­ence Management—with cus­tomer expe­ri­ence emerg­ing as the most excit­ing oppor­tu­ni­ty of the year for marketers—this will be one not to miss. And as more com­pa­nies adopt and place mobile at the cen­tre of their mar­ket­ing strate­gies, atten­dees will also have a new Mobile Devel­op­ment and Mar­ket­ing track to explore.

In our Com­mu­ni­ty Pavil­ion, Sum­mit will pro­vide atten­dees the oppor­tu­ni­ty to meet more than 30 of the lead­ing dig­i­tal agen­cies, sys­tem inte­gra­tors and tech­nol­o­gy providers to explore the lat­est trends, ideas and best prac­tices for get­ting bet­ter results in dig­i­tal marketing.

Final­ly, it wouldn’t be a prop­er mar­ket­ing gath­er­ing with­out a par­ty. We are thrilled to invite BASTILLE to the Sum­mit Celebration—winner of British Break­through act at the Brit Awards 2014, who’s debut album Bad Blood has sold 2+ mil­lion copies worldwide!

A huge thanks goes out to our Dia­mond spon­sors Accen­ture, Deloitte Dig­i­tal and Sapi­ent Nitro as well as all of our spon­sors—with­out which these three days would not be possible.

Still not con­vinced? Check out high­lights from Adobe Sum­mit EMEA 2014.