New Fast Company App Scores Five Stars, Rave Reviews and Strong Engagement Metrics
Four weeks ago, Fast Company and Adobe announced a new mobile app that provides a preview of the capabilities that are available in Adobe Digital Publishing Solution (now Adobe Experience Manager Mobile).
Since launching on February 24, the new Fast Company app has captured the attention of the media, garnered reader accolades, and scored impressive engagement metrics. It’s clear that readers are showing a strong preference for the core capabilities in the Adobe publishing solution: the ability to deliver a modern app experience and continuously publish content that feels tailored to mobile devices.
“People have their phones with them all day long, and there are many interstitial moments in which they might want a quick dip into a high-quality story from a trusted brand.”
— Anthony Kosner
Forbes
We’re excited to share preliminary data and customer feedback that confirms this app is delighting readers, keeping them consistently engaged with the Fast Company brand and building an audience that will provide an opportunity to experiment with content, business models and more.
Highlighted in Best New Apps section, rated five stars
In its first week in the App store, Fast Company was promoted in the Best New App category by Apple, achieved a five star rating and prompted outstanding customer comments:
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“I love FastCo and they have just brought together all of these great sources of content into an awesome app that I find myself using everyday. Content loads fast…it’s great.”
“I read everything: books, newspapers, magazines, websites. Everything. I’ve just started digging into this app and it’s one of the best I’ve seen in a long time. I can’t wait to see it progress even further. Thank you.”
“I never knew that this is how I want to read a “magazine“. I love that it pulls together the streams of content into one well designed package. This is the future of periodicals.”
“Best mobile magazine experience I’ve had. Clean, simple and very well thought out. Quickly became one of my favorite apps”
“I like how the content appears instantly, nobody likes to wait! The page is clean and modern too.”
Metrics confirm readers are highly engaged
The data confirm the app is driving frequent visits and significant article consumption.
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Continuously published content eliminates spikes and dips in engagement.
Frequently published content keeps readers engaged on a consistent basis and eliminates the spikes and dips experienced with a monthly publication. When comparing the first 21 days of launch activity, the continuous content updates delivered with the new Fast Company app led more people to return more often creating a steady stream of engagement. Compare this to the spike (and then quick decline) in engagement created by the monthly publishing model and subsequent heavy lifting required to win customers back month over month.
We’re thrilled to share the success that Fast Company is experiencing which offers a preview of the kind of engagement that all customers–publishers, corporations and higher education institutions—can look forward to with the new publishing solution.
Download the new Fast Company app now.
Learn more about building and managing apps with Experience Manager Mobile. Read the Experience Manager Mobile solutions brief for the media and entertainment industry.