Adobe Named a Leader Once Again in Gartner Magic Quadrant™ for MCCM
Adobe prides itself in offering a robust, cross-channel campaign management solution. In fact, 84 percent of new customers use Adobe Campaign to execute their campaigns across two or more channels, 67 percent of our new customers use three or more channels and 98 percent of our global customers power their email with Adobe Campaign. This is why we’re so pleased to share that – for the second consecutive year since joining the Adobe Marketing Cloud – Adobe has been recognized as a leader by Gartner in the Magic Quadrant for Multichannel Campaign Management (MCCM).
We’ve had a great year, and we believe our positioning in the 2015 report is a testament to our positive momentum and product innovation. Not only are we positioned furthest in the leader quadrant for completeness of vision, but we also saw great improvement year over year in our ability to execute. We understand where our customers want – and need – to execute their campaigns across both traditional as well as emerging channels such as in-car, in-game, in-video, in-everything channels. We’re delivering sophisticated capabilities backed by the power of the Adobe Marketing Cloud to help brands differentiate in the marketplace.
See how we are positioned among the leaders.
2015 Gartner MCCM MQ Results
We’ve deepened our integrations across the Adobe Marketing Cloud even further to give brands a more holistic view of each of their customers and create more opportunities to engage them in real time. In 2014, we made great strides in marrying content and data, with an emphasis on digital content publishing through integration with Adobe Experience Manager. This integration allows marketers to work from a single digital asset management repository and assimilate data from both anonymous visitors and identified customers to create a personalized customer experience.
We also strengthened our real-time remarketing capabilities by integrating with Adobe Analytics, enabling marketers to send targeted and personalized messages to their customers within a matter of hours or even minutes. We believe these important capabilities are among the reasons that Adobe is once again positioned furthest right for completeness of vision among Leaders.
We have amazing customers from across the globe that continue to fuel our innovation. Last year alone, Adobe Campaign supported more than 60 billion emails – the workhorse of cross-channel campaigns – shown to return on average $39 for every $1 invested. Customers include Time-Warner Cable, Sephora, Cosmopolitan of Las Vegas, Renault, Mohegan Sun, and others.
We’re already keeping the momentum going in 2015 with our most recent announcement, enabling customers to deliver contextually relevant emails. By capturing contextual data from Adobe Target and Adobe Campaign (e.g., purchase history, interests, time, location, demographic details, etc.), marketers can now deliver emails with content that will change automatically at the time of opening by a consumer – making emails more dynamic, personalized, and effective than ever before.
Want to learn more about how Gartner evaluates Adobe? Take a look at the full report here.
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