Digital Transformation – What does it really mean for your industry?
Get the answer at Adobe Summit Industry Sessions.
In one of my previous blog posts regarding Digital Trends: An Industry Focus on Digital Marketing in 2015, I had pointed out one key digital trend in Financial Services, Retail, Telecom and Automotive industries that I expected to gain traction during 2015. In FSI, I expected to see more investment in connecting and personalising the experience across brochureware and authenticated parts of the web. In Retail, I expected to see better connection between digital (web, mobile) and physical (store, kiosk) properties. In fact, one of our retail clients calls this the ‘Phygital’ experience. In Automotive, I expected to see further digitisation of dealer showrooms and for OEMs to continue investing in making the car itself more digital. And in Telecom industry, I expected to see further investment in harvesting rich customer data for providing differentiated customer experiences as well as for creating new revenue streams.
As I continue to engage with senior executives across various industries to discuss and advise them on their digital strategy, I can see the evidence of these trends gaining prominence based on the number of times these have been brought up during our conversations. Not only that, business and marketing executives across industries are deliberating, evaluating and constantly refining what digital transformation means for their company, where does it start, where does it end, how deep does the transformation go? And of course, one point that keeps coming up again and again is – where has this been done before and who is doing it well! In essence, even though the terminology of “digital transformation” has been in existence for a while, a very fundamental question is being asked – What does digital transformation really mean for me?
At Adobe we believe that it is very difficult to answer that question without taking into account the industry that the business operates in. And to help our clients get a view to the potential answer to that question, we have organised Industry specific sessions at the upcoming Adobe Summit. The event is a sell out, so if you are one of the registered attendees, and if you want to know what digital transformation really means for your industry, then I would suggest that you attend the relevant industry session. We have great client speakers as well as industry analysts, who along with the Adobe industry experts will provide you with a ringside view of the state of digital transformation in your industry.
If you want to know more about what these industry sessions would cover, then here is a quick preview:
Consumer behaviours are evolving as technology continues to empower shoppers. Brick-and-mortar stores, once believed to be in peril, have become an integral part of the customer journey. Leading retailers are reinventing the store experience by developing dynamic, data-driven in-store digital experiences to engage shoppers and increase traffic.
This session showcases the best practices in digital marketing for retail in ‘Phygital’ world.
The aspiration of every financial services institution is to deliver superior cross-channel customer experiences to increase customer engagement, retention and more importantly drive sales and revenue from digital channels. Despite all of the significant challenges facing the financial services industry, retail banks, insurance companies and wealth management firms continue to evolve and harness power digital to achieve their goals.
This process of transformation and reinvention is journey that involves more than just technology. Equally as critical are the people and processes needed in conjunction with any new digital technology and capabilities.
This financial services super-session will include:
- The latest perspective and digital marketing trends for the financial services industry.
- The diverse perspectives from leading financial intuitions on their experiences, challenges and journeys to reinvention.
- The discussion of key business topics such as data driven marketing, mobile and cross-channel marketing in delivering superior customer experiences.
The business models and consumption patterns for media & broadcast have forever changed by the rise of digital. Whereas media companies, broadcasters and studios once controlled the timing, access and marketing of content, consumers now demand access everywhere, have more programming and content choices, and even contribute to content creation. The challenge for media companies today, is not mastering the world of digital media, but mastering of media and content in what is now a fully digital world. In this session, discussions will include how media companies look at most valuable audiences segments across platforms, measure those audiences accurately and leverage data to create optimised consumer experiences.
In the space of just a few years the mobile has become the only item you won’t leave home without. In the coming years our dependency will become stronger with the introduction or wearables, connected living, cars, health etc…
To add to the madness operators are merging services grow from mobile through to fixed, broadband and TV and the consumer demands speed that we could only dream of five years ago. Are you reinventing yourself and your business at the same rate?
In this session you will hear from major brands Vodafone & Swisscom on how they have transformed their teams, processes and technology to meet the needs of their end consumers and more importantly stay ahead of the competition. We will then switch gears and look at how Accenture supports the Telco industry in driving change from large transformational projects through to supporting the day to day operation.
Today’s travelers have more options than ever to control their travel experience, from research and reviews, fare and rate comparisons, through in-journey and post-journey. With channel fragmentation, learn how RyanAir is leveraging digital to deliver customer satisfaction and increase revenue across the travel lifecycle.
Hear more about:
- Key challenges and steps for leveraging data and technology to deliver customer satisfaction and business results
- The foundational role of data and analytics to drive business transformation
The change and disruption that the automotive industry is going through today is intense. From radical development in propulsion technology to rapid advancement in connectivity, this industry has been faced with such transformation in a few years that other industries face in their lifetime. New entrants, new direct-to-consumer sales model and the evolving buying, usage and ownership pattern add fuel to this disruption A perfect opportunity for evolution by mutation or extinction by irrelevance for established Brands.