Multichannel Campaign Management
I’m pleased to say Adobe was Gartner’s Choice for Industry Leader for Multichannel Campaign Management. The timing of this recognition from Gartner puts a spotlight on our upcoming Adobe Summit EMEA Digital Marketing Conference, April 29–30 2015, at the ICC ExCel in London in which we feature several sessions on multichannel campaign management and email marketing hosted by some of our valued customers. This is the second consecutive year that Adobe has been recognised as a leader by Gartner in the Magic Quadrant for Multichannel Campaign Management (MCCM) report.
Session CE01 on April 29 features Adidas, one of the global leaders in sporting goods, talking about how their consumer is at the heart of everything they do. To connect their consumers with their passion, Adidas chose Adobe Campaign to ensure a more personalised experience across all customer touch points, build long-term relationships and create measureable value for the brand. This session will give you insight into how to make the tools work for you.
Session CE51 on April 29 will feature senior representatives from Sonova describing how omni-channel consumer engagement works for them in promoting their brands and developing their lead management strategy using Adobe Experience Manager (AEM) and Adobe Campaign (ACM), our MCCM solution as key components for their global rollout.
Gartner Adobe Snippets of Gold
From the Adobe press release on the Gartner report, Adobe Campaign enables marketers to orchestrate personalised experiences with leading campaign, offer, personalisation and data-management capabilities. More than 98 percent of Adobe’s global customers power their email with Adobe Campaign including Time-Warner Cable, Sephora, The Cosmopolitan of Las Vegas, Renault, Mohegan Sun and others. Last year alone, Adobe Campaign supported more than 60 billion emails – the workhorse of cross-channel campaigns – shown to return on average $39 for every $1 invested.
Gartner states about companies like Adobe, “Visionaries provide a strong vision for the multichannel campaign management market, or excel in advanced or emerging areas, such as multidimensional segmentation, inbound marketing, mobile marketing, loyalty marketing e‑commerce and social marketing.”
Kerry Reilly, the Director of Product Marketing for Adobe Campaign, just posted an article to the Adobe blog that demonstrates why Adobe has been recognised by Gartner two years running. Our efforts to integrate with all the solutions in the Adobe Marketing Cloud is the power, value, and strength behind Adobe Campaign. In her words, “Adobe prides itself in offering a robust, cross-channel campaign management solution. In fact, 84 percent of new customers use Adobe Campaign to execute their campaigns across two or more channels, 67 percent of our new customers use three or more channels and 98 percent of our global customers power their email with Adobe Campaign.”
Join me at the EMEA Summit and plan to attend our multichannel campaign management and email marketing sessions
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