dmexco 2015: Marketing in the Eye of the Tornado

Rest in peace, clas­sic mar­ket­ing: In times in which the dig­i­tal and econ­o­my spheres are merg­ing unchecked into a new Digi­con­o­my, the tra­di­tion­al mar­ket­ing process­es are no longer work­ing as they used to. The pro­gress­ing dig­i­tal­iza­tion of our every­day lives has per­ma­nent­ly changed the com­mu­ni­ca­tion between com­pa­nies and con­sumers. Lin­ear process­es are becom­ing more and more a thing of the past.

Now it is already clear: Mar­ket­ing must change in the era of Digi­con­o­my, because the cus­tomers and their require­ments con­tin­ue to devel­op sub­stan­tial­ly. At dmex­co in Cologne on Sep­tem­ber 16 and 17, 2015, we will show inter­est­ed deci­sion mak­ers from mar­ket­ing, cor­po­rate man­age­ment and IT how com­pa­nies can most effi­cient­ly man­age this task and bring their dig­i­tal busi­ness to a new level.

We invite all of the vis­i­tors at the dmex­co 2015 to hall 7 (booth A011 A014) to expe­ri­ence the next evo­lu­tion­ary step in dig­i­tal mar­ket­ing up close and per­son­al. The Adobe part­ners Unic, eggs uni­me­dia, T‑Systems MMS and Track present for­ward-look­ing best cas­es and inspir­ing demon­stra­tion sce­nar­ios of the Adobe Mar­ket­ing Cloud in dif­fer­ent areas includ­ing Mobile, Cus­tomer Expe­ri­ence, Data-dri­ven Mar­ket­ing and Cross-Chan­nel Marketing.

Expe­ri­enced spe­cial­ists from the Adobe team inform about the cur­rent inno­va­tions of the Adobe Mar­ket­ing Cloud and are avail­able for in-depth per­son­al con­ver­sa­tions at any time. Anoth­er high­light of our pres­ence at this year’s dmex­co: The future of com­merce is direct­ly brought to the booth on a gigan­tic Adobe Expe­ri­ence Man­ag­er (AEM) Screen and is at reach for all dmex­co vis­i­tors with just a fin­ger swipe.

Not just at the expo premis­es, but rather also dur­ing the dmex­co Con­fer­ence, iden­ti­fied Adobe experts offer a lot of inspi­ra­tion and valu­able mar­ket­ing insight to sup­port com­pa­nies on their way into the Digi­con­o­my. Thus, for exam­ple, dur­ing his Ele­va­tor Speech “Mar­ket­ing beyond Mar­ket­ing” (09/16, 1:50 PM, Con­gress Hall), Jean-Michel Pit­tet, Vice Pres­i­dent of Engi­neer­ing at Adobe Sys­tems, will take a look at the new chal­lenges of address­ing con­sumers over all chan­nels through all screens, which may no longer end at the doors of the company’s inter­nal mar­ket­ing department.

Karl Isaac, Head of Brand Strat­e­gy and Inno­va­tion at Adobe Sys­tems, will dis­cuss the require­ments that result from this for the brand in the Marketer’s Suite under the title “What a Brand wants” (09/17, 2:00 PM, Debate Hall) with Jes­si­ca Fed­er­er, CDO of Bay­er and Nick Brien, CEO of iCrossing.

In the prac­tice-ori­ent­ed dmex­co sem­i­nar “Mar­ket­ing in the Eye of the Tor­na­do” (09/17, 1:00 PM, Sem­i­nar 7), I will explain how impor­tant it now is for com­pa­nies to tack­le the top­ic of dig­i­tal trans­for­ma­tion and be able to read the customer’s dig­i­tal body language.

In the dmex­co Agency Lounge, our part­ner Razor­fish will also intro­duce their inno­v­a­tive Retail Expe­ri­ence, which is based on the Adobe Mar­ket­ing Cloud. The new “Razor­shop” brings ser­vice and data from the online world togeth­er with the shop­ping envi­ron­ment in the phys­i­cal store and can be expe­ri­enced for the first time live in action at the dmex­co 2015.

The Adobe sched­ule at the dmex­co 2015 at a glance:

• Ele­va­tor Speech “Mar­ket­ing beyond Marketing”
  Jean-Michel Pit­tet, Vice Pres­i­dent Engi­neer­ing at Adobe Systems
  09/16, 1:50 PM, Con­gress Hall
• The Marketer’s Suite “What a Brand wants”
  with Karl Isaac, Head of Brand Strat­e­gy and Inno­va­tion at Adobe Systems
  09/17, 2:00 PM, Debate Hall
• Sem­i­nar “Mar­ket­ing in the Eye of the Tornado”
  Andreas Helios, Senior Group Man­ag­er Enter­prise Mar­ket­ing Cen­tral Europe at Adobe Systems
  09/17, 1:00 PM, Sem­i­nar 7

You can make an appoint­ment with us at dmex­co here