TVSDK 2.0 Improves Engagement and Monetization Across Devices

Starting today, Adobe Primetime customers can deploy the latest TVSDK across devices with ease. Our goal with Adobe Primetime TVSDK has always been to help TV providers and media companies build and deliver premium video experiences across IP-connected screens. This upgrade continues to serve this goal by helping developers achieve greater performance for their TV experiences, deploy with greater consistency to all the different screens and reach more screens in total.

Key improvements include:

Faster startup time for live streams by up to 500%
A unified architecture that will enable faster deployments to new devices and more synchronized access to new features across devices
Extended delivery to new OTT devices including Xbox One.

TVSDK 2.0 improvements
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As a result of these improvements, Adobe Primetime customers are more equipped than ever to engage and monetize audiences across devices.

Achieve greater performance

Video apps and experiences must quickly respond to increase viewer engagement. To meet this expectation, Adobe Primetime TVSDK 2.0 includes many new features that are designed to speed up response times. One exciting feature called Instant On allows app developers to pre-fetch video content in order to start its playback in under a second.

In tests, Adobe Primetime TVSDK 2.0 sped up a wide range of performance measures. In comparison to TVSDK 1.3, it had startup times for premium VOD content that were 3000% faster, startup times for premium live content that were 500% faster, a 300% improvement on the time it takes to insert ad breaks and a 250% improvement to the fast-forward and fast-rewind functionalities.

Deploy with greater consistency across more devices

Adobe Primetime TVSDK 2.0 has a new, unified architecture that makes it easier for TV and video app developers to deploy premium video experiences consistently across devices. The architecture includes a C++ core with a thin, platform-specific API surface that talks directly to the core. That API surface is consistent across devices. The architecture also includes a single JavaScript interface for talking to browsers.

This unified architecture offers two key benefits. First, it makes porting Adobe Primetime TVSDK 2.0 to new devices faster. Already, this ease of porting has extended the reach of Adobe Primetime TVSDK 2.0 to Xbox One devices. Second, it makes the release of new features more synchronized across devices. Together, these benefits provide faster access to new devices and new features for Adobe Primetime TVSDK 2.0 users.

Figure 2. Unified architecture of Adobe Primetime TVSDK 2.0

TVSDK 2.0 devices
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Prepare to deploy to HTML5 environments

Adobe Primetime TVSDK 2.0 paves the way to deploying premium TV experiences across HTML5 environments because it will serve as the fallback solution to TVSDK for HTML5. For example, if a customer deploys to desktop browsers with Adobe Primetime TVSDK for HTML5 but a viewer accesses it from a browser that does not support HTML5, TVSDK 2.0 will come in and provide the premium experience that the viewer expects to see.

Getting started

We’re excited to see Adobe Primetime TVSDK 2.0 improve reach and monetization across devices. We’d like to help all our existing customers upgrade to Adobe Primetime TVSDK 2.0 as soon as possible. To get started, reach out to your Adobe Primetime account manager.