Telecom Italia Makes Digital Experiences Fashionable

Que bel­la? The thought of Ital­ian beau­ty evokes images of fine sports cars, sophis­ti­cat­ed art and archi­tec­ture, and gor­geous actress­es of the 1960s.

When design and devel­op­ment teams at Tele­com Italia were tasked with cre­at­ing a tru­ly beau­ti­ful, refined cus­tomer expe­ri­ence, they took the job to heart as a mat­ter of nation­al pride. To achieve the company’s goal, the team also knew it need­ed the best web con­tent man­age­ment solu­tions avail­able and chose Adobe Expe­ri­ence Man­ag­er.

Using Adobe Expe­ri­ence Man­ag­er, Tele­com Italia can cre­ate rich, dynam­ic cus­tomer expe­ri­ences that both engage cus­tomers and reflect the company’s pow­er­ful brand. Uni­fied solu­tions for design­ers and con­tent devel­op­ers also help deliv­er new expe­ri­ences faster, sup­port­ing its 35% year-over-year growth in digital.

“We need­ed a plat­form that helps us cre­ate beau­ti­ful­ly designed con­tent with­out hav­ing to work with a con­tent edi­tor,” says Alessan­dro Canepa, Design & Devel­op­ment Man­ag­er at Tele­com Italia. “Using Adobe Expe­ri­ence Man­ag­er, we can make tem­plates and com­po­nents for dynam­ic pages, incor­po­rat­ing video, and cre­at­ing pages with con­sis­tent ele­ments.” Canepa also notes that the mod­u­lar Adobe plat­form will sup­port the rapid addi­tion of new dig­i­tal capa­bil­i­ties, help­ing to mature dig­i­tal pres­ence quickly.

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