Telecom Italia Makes Digital Experiences Fashionable
Que bella? The thought of Italian beauty evokes images of fine sports cars, sophisticated art and architecture, and gorgeous actresses of the 1960s.
When design and development teams at Telecom Italia were tasked with creating a truly beautiful, refined customer experience, they took the job to heart as a matter of national pride. To achieve the company’s goal, the team also knew it needed the best web content management solutions available and chose Adobe Experience Manager.
Using Adobe Experience Manager, Telecom Italia can create rich, dynamic customer experiences that both engage customers and reflect the company’s powerful brand. Unified solutions for designers and content developers also help deliver new experiences faster, supporting its 35% year-over-year growth in digital.
“We needed a platform that helps us create beautifully designed content without having to work with a content editor,” says Alessandro Canepa, Design & Development Manager at Telecom Italia. “Using Adobe Experience Manager, we can make templates and components for dynamic pages, incorporating video, and creating pages with consistent elements.” Canepa also notes that the modular Adobe platform will support the rapid addition of new digital capabilities, helping to mature digital presence quickly.
You can watch the video here: https://youtu.be/NavrnnHSn40