Adobe Target Premium Ranked Highest in Testing Criteria

The Forrester Wave™: Online Testing Platforms, Q3 2015 was published today. In this report, which provides an evaluation of eight vendors in the online testing market, Adobe Target Premium received the top scores in the following categories:

• Testing: this clearly important category includes an evaluation of how the tool supports A/B testing (for which Forrester gave Adobe Target Premium a top score of ‘5’) and multivariate testing, techniques and automation. From the simplest of A/B tests to more complicated multi-page or multivariate experiments, our customers demand rigor in this category.
• Test Deployment & Data Handling: this category includes an evaluation of how Adobe Target Premium deploys in fixed web, mobile web, applications, social sites and apps, as well as how we handle the import and export of first-, second- and third-party profile data.
• Integration & Native Applications: this category evaluates other features natively integrated within the solution such as personalized recommendations and algorithmic-based optimization; in addition it looks at how Adobe Target integrates within Adobe Marketing Cloud and other third-party systems and solutions.

In addition, Adobe Target Premium also received the highest scores possible in both Customer Satisfaction and Customer Self-Service. Adobe takes customer feedback extremely seriously so it was great to see this recognized, and to receive positive feedback in this very important category. Thank you so much to our customers for this recognition. In addition, since The Forrester Wave™: Online Testing Platforms, Q1 2013 was published, we completely redesigned Adobe Target with integrated guided features and workflows that make testing a more intuitive and streamlined process — allowing our customers to realize higher levels of control, speed and scalability.

I am extremely excited by the significant momentum Adobe Target is experiencing in the rapidly expanding optimization market. Most of our customers are building upon their web optimization success, and expanding their efforts to the new frontier: mobile! We’re ready to support their innovations with the reliability they’ve come to expect from a trusted partner. Our global EDGE network, with clusters of servers strategically located around the globe, powers two billion interactions per day, and can spike to double that over the holiday season — totaling close to a trillion interactions per year.

The Adobe Target team is thrilled to work with leading companies across industries, including media and entertainment, financial services, retail, travel and hospitality, high tech and automotive to deliver optimal personalized content to their diverse population of daily visitors. Our job is to help each and every one of these businesses increase engagement, conversion and ultimately customer lifetime value and brand loyalty — and we take that job very seriously. It’s an honor for us to work with all of you to continue to innovate and deliver cool new use cases and features to enable a consistent, optimal experience across every interaction and every channel through which your customers engage.

I’m planning on sharing some exciting product updates at our first annual Adobe Target Open House — both live and virtually — in just a couple of days. Make sure you register to join us, and stay tuned for more.