UBS Banks on Digital Marketing Transformation
Financial leader UBS wants to know as much about its employees as it does about its customers—all with the aim of delivering highly personalised, responsive digital services. Working with Adobe Experience Manager Specialised Partner Netcentric, UBS has redeveloped both its public website and its corporate intranet using Adobe Marketing Cloud solutions, including Adobe Analytics, Adobe Target, Adobe Campaign, and Adobe Experience Manager.
“With over 50,000 pages on UBS.com and 100,000 pages on our corporate intranet, our online experiences are among our most important means of capturing new customers and keeping employees informed,” says Manuel Niess, Head of Digital Channels with Marketing and Communication Services at UBS. “Combined, our website and intranet receive about 200 million page views annually.”
Adobe Experience Manager gives UBS the flexibility to display 10 different interfaces on UBS.com, depending on visitors’ locations and needs. Plus, news and blogs can be dynamically assembled and presented based on interests unique to each employee. The Internet sites are also responsive so UBS customers can access optimised experiences on any device.
Experience Manager supports easy and faster authoring by teams of internal and external content creators. To help ensure only authorised users can update company web pages, Netcentric helped build in secure access according to each author’s role. For the financial leader, the transformation is providing customers and employees with reliable access to more relevant information, while speeding site updates by as much as 4%.
Read the full customer story here.