UBS Banks on Digital Marketing Transformation

Finan­cial leader UBS wants to know as much about its employ­ees as it does about its customers—all with the aim of deliv­er­ing high­ly per­son­alised, respon­sive dig­i­tal ser­vices. Work­ing with Adobe Expe­ri­ence Man­ag­er Spe­cialised Part­ner Net­cen­tric, UBS has rede­vel­oped both its pub­lic web­site and its cor­po­rate intranet using Adobe Mar­ket­ing Cloud solu­tions, includ­ing Adobe Ana­lyt­ics, Adobe Tar­get, Adobe Cam­paign, and Adobe Expe­ri­ence Man­ag­er.

“With over 50,000 pages on UBS.com and 100,000 pages on our cor­po­rate intranet, our online expe­ri­ences are among our most impor­tant means of cap­tur­ing new cus­tomers and keep­ing employ­ees informed,” says Manuel Niess, Head of Dig­i­tal Chan­nels with Mar­ket­ing and Com­mu­ni­ca­tion Ser­vices at UBS. “Com­bined, our web­site and intranet receive about 200 mil­lion page views annually.”

Adobe Expe­ri­ence Man­ag­er gives UBS the flex­i­bil­i­ty to dis­play 10 dif­fer­ent inter­faces on UBS.com, depend­ing on vis­i­tors’ loca­tions and needs. Plus, news and blogs can be dynam­i­cal­ly assem­bled and pre­sent­ed based on inter­ests unique to each employ­ee. The Inter­net sites are also respon­sive so UBS cus­tomers can access opti­mised expe­ri­ences on any device.

Expe­ri­ence Man­ag­er sup­ports easy and faster author­ing by teams of inter­nal and exter­nal con­tent cre­ators. To help ensure only autho­rised users can update com­pa­ny web pages, Net­cen­tric helped build in secure access accord­ing to each author’s role. For the finan­cial leader, the trans­for­ma­tion is pro­vid­ing cus­tomers and employ­ees with reli­able access to more rel­e­vant infor­ma­tion, while speed­ing site updates by as much as 4%.

Read the full cus­tomer sto­ry here.