Adobe Brings More Data Into the Fold

Successful marketing is all about personalization, which is dependent on capturing, consolidating and understanding customer data for actionable strategies. It’s context that enables us to get personalization right and make a brand’s story more relevant to individuals. Yet equally critical is finding that delicate balance of pushing offers and messages to people across channels with a high-definition view of the customer, without overstepping that boundary of “creepiness.”

We’ve been very much focused on continually enhancing Adobe Campaign and delivering new use cases, all centered on meeting our customers’ needs and better empowering them to increase loyalty and retention with data-driven personalization strategies. This week we’ve been discussing this at &THEN, a DMA conference in Boston, and are thrilled to announce:

    1. Passing data from Campaign to Audience Manager for lookalike modeling
    2. Data governance to prevent third party data in Audience Manager from mixing with PII in Campaign
    3. Smarter segmentation allowing both solutions to share audiences across channels when applicable.

Adobe customer CBSi spoke recently at the Gartner 360 Summit about their uses of these two solutions to help them stitch together web, email, display, and social experiences.

As you can tell, we on the Adobe Campaign team are obsessed with data-driven and cross-channel marketing. We have more than a decade of experience in serving email marketers, with nearly all of our customers powering their emails with Adobe Campaign and customers sending billions of emails per year. 650+ customers have adopted Adobe Campaign, and we’re thrilled to welcome new customers including The Container Store, Museum of Fine Arts, Boston and Heathrow Airport. We hope to see you at &THEN.