Strengthen the Three Pillars of Your Campaign Management Strategy

I have always been fascinated by Greek architecture. Consider one of the most celebrated structures representing the ingenuity of ancient Greeks: the Parthenon. This architectural marvel sitting atop the Acropolis of Athens has seen its fair share of devastation from earthquakes to explosions over the last 2,500 years, yet many of the original columns remain upright to this day.

The Greeks had quite the knack for blending beauty with strength to create structures that could stand the test of time, and it truly shows in the workmanship of the columns still encompassing the former temple at Acropolis. What is even more amazing is the lack of modern tools or equipment these ancient engineers had at their disposal when crafting such impeccable structures.

In contrast, many modern marketers have a world of technologically advanced tools available to enhance their marketing campaigns, yet still struggle to use them efficiently to strengthen the pillars that support their current campaign management initiatives

For any modern marketing campaign to be successful, marketers must focus on strengthening three strategic pillars: content, data, and execution. Without harnessing all of the tools available to augment the value proposition of your campaign management solution, your brand risks succumbing to the same bombardments and natural disasters that, without the ingenuity of innovative Greeks, would have surely sacked the Parthenon centuries ago.

So how can your enterprise reinforce the three pillars holding up your campaign management strategy?

The 19th century French engineer Auguste Choisy once stated that the Parthenon represented “the supreme effort of genius in pursuit of beauty.” By strengthening the three pillars of your campaign management strategy with powerful tools designed to enhance your personalization, creative and analytical abilities, you will be building an intelligent and beautiful brand equipped to stand the test of time.

Want to learn more about running efficient and targeted marketing campaigns? Then join me as I host the webinar, “Adobe Campaign and Adobe Marketing Cloud’s Core Services,” Friday, October 23rd at 11am PT. During the event, I’ll be discussing how enterprises can harness the power of Adobe Campaign by integrating Adobe Marketing Cloud solutions to improve time-to-market while executing better campaigns to enhance the customer experience.