Data-Proven Experiences Make Magic Moments for Liberty Global

The lit­tle things make the dif­fer­ence at Lib­er­ty Glob­al. So the world’s largest cable com­pa­ny uses Adobe Mar­ket­ing Cloud to opti­mize expe­ri­ences aimed at pleas­ing the most demand­ing cus­tomers, who want grat­i­fi­ca­tion down to the micro-moments they have on their mobile devices.

Using Adobe Ana­lyt­ics, Adobe Tar­get, and Adobe Expe­ri­ence Man­ag­er, Lib­er­ty Glob­al achieves its goals. The com­pa­ny con­sol­i­dat­ed mul­ti­ple con­tent man­age­ment sys­tems onto expe­ri­ence man­ag­er, mea­sures cus­tomer inter­ac­tions with Ana­lyt­ics, and deliv­ers per­son­al­ized con­tent with help from Tar­get. The stan­dard­ized toolk­it improves pro­duc­tiv­i­ty while it helps the com­pa­ny deliv­ery more con­sis­tent and rel­e­vant user experiences.

“Adobe Mar­ket­ing Cloud enabled us to pull data out of mul­ti­ple sources, har­mo­nize them, and opti­mize the way we do busi­ness with our cus­tomers, enrich­ing expe­ri­ences,” says Rob Hoei­j­mak­ers, Senior Prod­uct Man­ag­er WCMS and Tool­ing, Lib­er­ty Global.

Oper­a­tional­ly, Lib­er­ty Glob­al has estab­lished a glob­al frame­work for devel­op­ing and rolling out sites using water­fall-based project man­age­ment and the agile scrum soft­ware devel­op­ment method. Adobe Mar­ket­ing Cloud also eas­i­ly sup­ports a vari­ety of brands and orga­ni­za­tions with a vari­ety of skill sets in the 14 coun­tries where Lib­er­ty Glob­al operates.

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