Data-Proven Experiences Make Magic Moments for Liberty Global
The little things make the difference at Liberty Global. So the world’s largest cable company uses Adobe Marketing Cloud to optimize experiences aimed at pleasing the most demanding customers, who want gratification down to the micro-moments they have on their mobile devices.
Using Adobe Analytics, Adobe Target, and Adobe Experience Manager, Liberty Global achieves its goals. The company consolidated multiple content management systems onto experience manager, measures customer interactions with Analytics, and delivers personalized content with help from Target. The standardized toolkit improves productivity while it helps the company delivery more consistent and relevant user experiences.
“Adobe Marketing Cloud enabled us to pull data out of multiple sources, harmonize them, and optimize the way we do business with our customers, enriching experiences,” says Rob Hoeijmakers, Senior Product Manager WCMS and Tooling, Liberty Global.
Operationally, Liberty Global has established a global framework for developing and rolling out sites using waterfall-based project management and the agile scrum software development method. Adobe Marketing Cloud also easily supports a variety of brands and organizations with a variety of skill sets in the 14 countries where Liberty Global operates.
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