The New Era of Marketing Magic
Our world is one where the consumer reigns supreme. Equipped with the power to know virtually anything about products and companies, consumers make snap decisions about which companies do and do not deserve their trust.
Marketers need to move beyond the realms of traditional advertising boundaries and branch further afield in order to connect with these consumers. To help with this challenge, Adobe has launched Marketing Podcasts to help keep you up-to-date on the latest insights, research, and best practices. The first two blogs in the series are available here:
- Get Inspired On-the-Go with Adobe’s Marketing Podcasts
- Ten Ways Cross-Channel Marketing is NOT Rocket Science
Our third podcast examines the new era of marketing magic and shares advice about how you can make this magic happen in your workplace. Covering topics such as the Internet of Me and consumer behaviours, our aim is to help you transgress boundaries and achieve that treasured connection with your consumers.
In order to achieve this, it is important that marketers consider “digitising the physical”. The lines between the physical and the digital have never been so blurred and consumers expect an authentic connection whenever and wherever. Marketers need to understand that consumers are asking for more personalised experiences. Adobe Digital Index Surveys show that 57% of consumers believe in in-store promotions and 77% say an in-store promotion on their smart watch would feel normal.
The power of the consumer will continue to grow in the future and soon we will be in a world where clothing gathers data, refrigerators do shopping and companies tap into the consumers’ innermost thoughts. This is the future of marketing. It is happening now, and it is nothing short of magical.
Listen to The New Era of Marketing Magic now and stay ahead of the curve.