2016 Content Marketing Resolutions [Infographic]

Senior brand marketing executives share their top content marketing resolutions for 2016.

No longer in the experimental stage, content marketing, voted the ANA’s 2015 Marketing Word of the Year, is also shaping up to be the marketing focal point for brands in 2016, as evidenced by content marketing resolutions the industry’s top executives revealed to OneSpot CMO Adam Weinroth.

These thought leaders from throughout the industry have gone on record with some pretty lofty goals, sharing what they want to do better, what they want to quit, and insights on how the best brands are moving forward.