Adobe Completes Acquisition of comScore Digital Analytix Business
by Bill Ingram
posted on 01-21-2016
Today, Adobe officially closed its acquisition of the technology assets and accounts of the comScore Digital Analytix business. Adobe and comScore will work together to ensure that the business-critical workflows that Digital Analytix customers rely upon are not disrupted. We welcome all Digital Analytix customers into the Adobe family and pledge to provide you with the exceptional innovation and customer support we are known for in the industry.
Enterprise analytics is a strong and strategic focus here at Adobe. In just the last few quarters we’ve shipped hundreds of new analytics capabilities; you can check out some of the most impactful features in our last few releases here. We are delivering innovation that is fueling customer insights, driving better decisions and improving business results for organizations in every industry. We will continue to forge ahead and lead the next frontier in analytics — customer intelligence across the enterprise.
When we announced the acquisition a few months ago, I shared some thoughts on what Digital Analytix customers can expect moving forward. Now that the deal has closed, I can go into a little more detail about why Adobe acquired the Digital Analytix business, and how we plan to move forward.
The acquisition expands the Adobe Analytics footprint in the enterprise media and entertainment vertical and strengthens Adobe’s presence in the European market, all important investment areas for Adobe Analytics. Adobe also sees potential operating synergies in continuing our development of analytics capabilities for the fast-growing digital video and media space. With the growth of cross-screen content consumption, particularly through over-the-top (OTT) devices, this acquisition allows Adobe to accelerate the delivery of more robust analytics capabilities to this key growth vertical. Adobe will enable media companies to benefit from deep insights into the performance of content across screens. This will allow customers to accurately measure and monetize content across every major IP-connected device, including desktops, smartphones, tablets, game consoles and OTT boxes.
Additionally, this acquisition gives Adobe an expanded customer base in which to introduce our other Adobe Marketing Cloud solutions — the most complete set of marketing solutions available. To learn more about our current strategy and product offerings, please visit adobe.com/analytics. For additional details about this transaction, please review these updated FAQs.
Topics: Analytics, News