On24 has been providing webinar services before the medium was even popular. And no matter the topic, all webinars have this in common: information-sharing. That’s why CMO Joe Hyland is a strong proponent of content marketing.
On24 has been providing webinar and webcasting services to B2B companies for more than 15 years—before the medium was even popular. And no matter the topic, all webinars have this in common: information-sharing.
That’s where content marketing comes into play, giving prospects “the right information at the right step that they are in the education process,” he said.
Other highlights from Marketing Superstars include:
- The stages of content marketing (7:10)
- Tools of an education cycle (9:44)
- Why infographics aren’t dead (15:14)
- Using social media to drive content (19:13)
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