NBAD Seamlessly Unites Customer Experiences with Adobe Marketing Cloud

Recent­ly, I had the oppor­tu­ni­ty to vis­it Abu Dhabi and, specif­i­cal­ly, the Nation­al Bank of Abu Dhabi (NBAD) to learn about what they were doing to trans­form the cus­tomer expe­ri­ence. The com­bi­na­tion of the huge mobile pen­e­tra­tion with the incred­i­ble ambi­tion and growth of the region meant NBAD had ambi­tions beyond sim­ply build­ing a new web­site. They imple­ment­ed sev­er­al solu­tions with­in the Adobe Mar­ket­ing Cloud includ­ing Adobe Expe­ri­ence Man­ag­er, Adobe Ana­lyt­ics, and Adobe Tar­get in order to get both the cus­tomer insight and con­tent pub­lish­ing capa­bil­i­ties it need­ed to con­sis­tent­ly deliv­er rel­e­vant expe­ri­ences to cus­tomers through any device or channel.

Besides estab­lish­ing a con­sis­tent voice and appear­ance for its brand across chan­nels, NBAD can now mon­i­tor and mea­sure how well its mes­sag­ing res­onates with cus­tomers. In effect cre­at­ing a con­sis­tent dig­i­tal brand for the bank. The inte­grat­ed Mar­ket­ing Cloud plat­form sup­ports touch­points includ­ing web and mobile with mod­u­lar, per­son­al­ized con­tent. It also serves as a foun­da­tion for expand­ing dig­i­tal mar­ket­ing at NBAD, such as mul­ti­chan­nel cam­paign man­age­ment and video delivery.

Salah Al Tami­mi, Group Head of Mar­ket­ing & Cor­po­rate Com­mu­ni­ca­tions at NBAD summarises,
“We believe that Adobe Mar­ket­ing Cloud has catered not just to our cur­rent need but to our future need. And that way, the part­ner­ship is cre­at­ed because we know that Adobe will stay with us for some time”.

Read the full cus­tomer sto­ry here.