The CMO Show: Graham Fink On The Future Of Marketing In China

In a podcast interview with Filtered Media’s Mark Jones and JV Douglas, the chief creative officer at Ogilvy & Mather China talks about the culture, curiosity, and creativity required to market successfully in China

As one of the most linguistically diverse regions in the world, the Asia Pacific presents its own unique set of challenges. As chief creative officer at Ogilvy & Mather China, Graham Fink is experiencing and exploring them firsthand.

In this episode of The CMO Show, hosts Mark Jones and JV Douglas are joined by Fink to talk about the culture, curiosity, and creativity required to market successfully in China.

“In China you’ve got 34 difference provinces, and Millward Brown will tell you that what works in one province only has a 52% chance of working in another,” Fink said. “It’s no good putting stuff out there if it’s just highly creative. It’s got to touch people. It’s got to tap into the Zeitgeist and resonate with people.”