Digital Trends 2016 — Infographic

Ear­li­er this year, we launched our Annu­al Dig­i­tal Trends report in con­junc­tion with Econ­sul­tan­cy. Over 7,000 mar­ket­ing pro­fes­sion­als from around the world took part in the research, a record num­ber for this report. The team has pro­duced the info­graph­ic below to illus­trate some of the key find­ings. It high­lights that the key themes in 2016 cen­tre around opti­mis­ing the cus­tomer expe­ri­ence and man­ag­ing the data that dri­ves those activ­i­ties. Enjoy the info­graph­ic, but do read the report itself here.