’s 2016 State Of Digital Marketing, By Industry’s 2016 State Of Digital Marketing, By Industry

While it’s true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific.

Financial services, for instance, has a very different set of digital priorities than does, say, media and entertainment. What’s important to a high-tech brand’s CMO might not be as important to a retail senior marketer. And so on.

To put some data and intelligence behind this notion, created the “2016 State Of Digital Marketing, By Industry” infographic, which takes a look at the state of digital marketing in retail, financial services, media and entertainment, travel and hospitality, and high tech. Not to be construed as the last word on the matter, the infographic, nevertheless, offers some important information for brands within each industry.

Click here to view a larger version of the infographic on SlideShare:


Crowel, Hailey, Gribben, Haley, and Loo, Jaclyn. “Travel Content Takes Off on YouTube.” August, 2014. Think With Google. (March 8, 2016).

DeNale, Rebecca. “Quarterly Retail E-Commerce Sales 4th Quarter 2015.” U.S. Census Bureau News, February 17, 2016. (March 22, 2016).

eMarketer. “Digital Ad Spending Benchmarks by Industry: The Complete eMarketer Series for 2015.” May, 2015. (March 22, 2016).

Gerard, Michael. “Content Marketing Statistics: The Ultimate List.” October 8, 2015. Curata Content Marketing Forum. (March 7, 2016).

Hospitality Net News. “16 Hotel Marketing Trends for 2016.” Hospitality Net, December 18, 2015. (March 3, 2016).

Lobaugh, Kasey, and Simpson, Jeff. “Navigating the New Digital Divide – Capitalizing on Digital Influence in Retail.” Deloitte Digital, May, 2015. (March 22, 2016).

Pulizzi, Joe, and Handley, Ann. “B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends – North America.” Content Marketing Institute, September, 2015. (March 22, 2016).

Reach Force. “Why Technology Marketers are Leading the Way in Lead Generation.” April 21, 2015. (March 7, 2016).

Safran, Nathan, and Allswang, Gila. “The Content that Compels People to Buy.” Blue Nile Research, October 19, 2015. (March 22, 2016).

Schwartz, Julie. “2015 Services Marketing Budget Allocations and Trends.” ITSMA, January, 2015.

Young, Christopher. “Digital Trends in the Financial Services and Insurance Sector.” Econsultancy, in association with Adobe, April, 2015. (March 22, 2016).