The CMO Show: OzHarvest Uses Power Of Ideas To Feed Food-Rescue Brand

When Ronni Kahn founded OzHarvest, Australia’s first food rescue organisation, back in 2005, she had no idea of the immense impact she would have on her local and national community.

When Ronni Kahn founded OzHarvest, Australia’s first food-rescue organisation, back in 2005, she had no idea of the immense impact she would have on her local and national community.

“I did not know that $8 to $10 billion worth of food goes to waste every year. I did not know that a third of all food produced globally goes to waste every year,” Kahn admitted.

In this episode of The CMO Show, hosts Mark Jones and JV Douglas are joined by Kahn and Vince Frost, CEO and founder of agency Frost*collective, which works with OzHarvest, to share insights from the building and branding of this fast-growing Australian food-rescue empire.

“Design has so much power today, and people recognise that power more than ever before,” Frost said. “It’s all about ideas. OzHarvest is an idea. How strong is that idea? The idea is phenomenally strong. I think that’s the key thing. It’s working out … what’s the unique point of difference.”