Summit 2016: Are You an Experience Business?


Adobe Summit, the world’s largest digital marketing conference, kicks off today in its new location, Las Vegas, attracting a record-breaking 10,000 attendees. This year’s theme centers on becoming an “Experience Business,” which taps into our observation that we’re entering a new era in our industry that’s all about creating an exceptional customer experience at every touch point – from websites and mobile apps to retail environments.

Marketing leaders have three full days packed with 150+ sessions in nine different tracks to explore the latest strategies for delivering the ideal experience to every customer. Main stage speakers will feature Oscar-award winning actor and director George Clooney, “Silicon Valley” star Thomas Middledich, actor and singer Donny Osmond, World Champion soccer player Abby Wambach, and more. The Summit Bash on Wednesday night will feature Weezer.

Marketing Cloud Enhancements

At Summit, Adobe is unveiling the next generation of Adobe Marketing Cloud to help marketers deliver customer experiences that get results. Here’s a rundown of the news we’re announcing at Summit:

Follow Our Summit Insiders

Follow these six Summit Insiders who have been selected to provide on-the-ground coverage at Summit this year. They’re a group of marketing experts who will share their insights, observations, and experience via social media, blogging and other digital outlets.

Our Summit Insiders have two Twitter chats and a podcast planned this week. See more details and join the conversation on Twitter!

For the latest updates and news, keep tabs on conference highlights by following the Adobe Digital Marketing Blog, @AdobeSummit and @AdobeMktgCloud.