Summing Up Summit: Day 1

by Mark Boothe

posted on 03-22-2016

Adobe Summit opened today with CEO Shantanu Narayen and GM & EVP Brad Rencher exploring the the next wave of enterprise transformation: The Experience Business. Joined by guests from Comedy Central, McDonald’s and Royal Bank of Scotland, they discussed how to deliver powerful experiences to your customers, and how the Adobe Marketing Cloud is enabling those experiences.

Here are some highlights:

//adobesummit.wayinhub.com/blog-2016?hidenav=true

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