Delivering Digital Experiences that Matter for Government
By Erica Fensom, Director of Digital Government Marketing
Adobe Summit, the world’s largest digital marketing conference, took place in Las Vegas last week, attracting a record-breaking 10,000 attendees. This year’s theme focused on becoming an “Experience Business,” which tapped into our observation that we’re entering a new era across industries that’s all about creating an exceptional customer experience at every touch point – from websites and mobile apps to in-person transactions.
Marketing leaders had three full days packed with 150+ sessions in nine different tracks to explore the latest strategies for delivering the ideal experience to every customer. Main stage speakers featured Oscar-award winning actor and director George Clooney, “Silicon Valley” star Thomas Middleditch, actor and singer Donny Osmond, World Champion soccer player Abby Wambach, and more.
While there were plenty of takeaways for government leaders throughout the conference, on Thursday morning we hosted a government-specific session for the first time, explaining the importance of delivering digital experiences that matter for government. We also took some time to explore how new breakthroughs in Adobe Digital Marketing technology will be relevant for digital government in areas such as forms modernization, in venue screens and video management. For those who were unable to attend Summit last week, you can watch the full replay of the government session here.
Digital government has never been easier or more difficult than it is today. With the explosion of touch points and ways to communicate with government, connected citizens have higher expectations than they ever did in the past. Because technology has progressed so quickly, this has encouraged new ways for citizens to engage with government.
What is the experience of government? It’s about what matters for people and for the community, it’s about the education of our children and the future, and it’s about the safety of our world for our military and our police forces. Adobe is the digital experience company, and we are helping enable governments to transform what they’re doing in their outreach to their constituents. If you’ve had a great experience interacting with the government, we would love to hear about it! Send us a note on Twitter using #adobegovexperience.