ADI: Consumers Rapidly Shifting Preferences On What To Buy Online

Last month Adobe announced the Digital Economy Project, which aims to use the power of big data to provide insights on everything from online inflation to job search. The DEP today released updated economic data for the month of March

ADI: Consumers Rapidly Shifting Preferences On What To Buy Online

Last month Adobe announced the Digital Economy Project (DEP), which aims to use the power of big data to provide insights on everything from online inflation to job search. Today the DEP released updated economic data for the month of March and also expanded the Digital Price Index (DPI) to include several new categories, including Appliances, Toys, and Furniture.

Two world-renowned economist—Austan Goolsbee, professor of economics at The University of Chicago’s Booth School of Business and former chairman of the Council of Economic Advisers for President Obama, and Pete Klenow, professor, department of economics at Stanford University—are partnering with Adobe on the DPI.

Some key stats on the big data power behind the new model:

For the latest economic data generated by the DEP, check out the April update below or click here to view it on on SlideShare.