Adobe Symposium 2016: Insight From India
Follow along as CMO.com’s APAC staff shares insights from talented digital entrepreneurs and senior marketing executives from India and around the globe.
The inaugural Adobe India Symposium is taking place on April 28, at the luxurious Grand Hyatt Mumbai. The event features keynotes, sessions, and commentary from industry leaders as they explore the nexus of marketing, consumer experience, and digital transformation.
Follow along as CMO.com’s APAC staff shares insights from talented digital entrepreneurs and senior marketing executives from India and around the globe. The following articles represent our recent coverage.
[ADI: Engagement Falls As Digital Divide Widens Across APAC
](http://www.cmo.com/articles/2016/4/20/ADI_2015_BestOfBest_India.html)Consumers are also less likely to stay on a website after arrival, according to Adobe Digital Index’s new “India Best of the Best 2015” report, though India outperforms the U.S., China, and Brazil for both top 20 and average performers.
“I question every rule in the marketing book, be it buying media or spending on digital,” said Manav Sethi, AskmeBazaar’s group head of marketing and communication, India and Malaysia, in an exclusive interview with CMO.com.
CMO.com caught up with Vipul Parekh, co-founder and head of finance and marketing at Bangalore-based online grocer BigBasket, which, nourished by mobile, has quadrupled its customer base in the past year.
First it was Domino’s Pizza. Now Dev Amritesh is working his magic to reposition Dunkin’ Donuts as an “adult QSR” for discerning Indian consumers.
Will APAC Consumers Buy In To App-Only Commerce?
A high-profile marketing experiment is under way at Indian online retailer Myntra: The company has ditched desktop access to its e-commerce sites, offering app-only access instead. The move has sparked a debate among other Asia-Pacific marketers as they weigh how to connect with the region’s consumers.
Micromax—endorsed by celebrities including Hugh Jackman—is the second largest smartphone company in India and the 10th largest in the world. “Our view of the competition is that they are a bit of a benchmark,” said the telco’s CMO, whose team is preparing for Diwali and the accompanying “100% rise in purchases.”